The world's happiest travel destinations

Travel makes you happy - it’s official! Neuroscientific research has shown that new experiences help build neural pathways in the brain, making us more creative and open to fresh ideas. We’ve looked at some of our favourite destinations around the globe with some extra feel-good factor.

The world's happiest travel destinations

Finland

This Scandinavian nation rated highest in the World Happiness Report by the United Nations Sustainable Development Solutions Network in 2022 – the fifth consecutive year that it has done so! What makes it so good? It could be its pristine nature including vast forests and lakes, its sauna culture, efficient public services, and low crime and inequality.

In winter come for the Northern Lights and exhilarating pursuits including snowmobiling, cross-country skiing and dog-sledding. In summer for the Midnight Sun, lake-swimming, canoeing and fishing.

Thailand

‘The land of smiles’ is known for its hospitality and the friendliness of its welcome wherever you travel, from the hectic capital Bangkok with its spectacular temples to the gorgeous beach resorts in the south or the hill tribes and elephant sanctuaries of the north. Indeed, one of the best things about Thailand is how many different types of holiday you can have in one trip.

Fact: The country received its nickname because it counts 13 kinds of smile that a Thai person may use, each with a very specific meaning.

New Orleans

Famed far and wide for its 24-hour ‘nightlife’, raucous jazz and other live music scene, and intoxicating blend of French, African and American influences, the ‘Big Easy’ is best experienced during its late-winter carnival Mardi Gras with its wild parades, street parties and Creole street food. Getting dressed up in costumes and masks is all part of getting absorbed in his event with its electric atmosphere – the French Market is great for finding something suitably colourful.

Also, don’t miss the after party on Bourbon Street!

Bali

Topping the list of the 10 happiest travel destinations in the world compiled by resort operator Club Med, this province of Indonesia stands out for its and wellness centres as well as its thrilling outdoor activities ranging from surfing to waterfall jumping, from hot-spring soaking to whitewater rafting and hiking.

Head to the remote island of Lombok 35km east of Bali to see Sendang Gila waterfall in Mount Rinjani National Park, watch traditional Lombok weaving in a Sasak village and visit the fisherman’s market on Kuta beach.

Lisbon

Ranked the happiest city in the world for its 2,801 hours of sunshine a year and working week averaging just 31 hours, Lisbon feels both timeless and modern, laidback and exciting, and the subject of continual reinvention. Many of its greatest pleasures are simple – eating grilled sardines in the Alfama district, for instance, or discovering the lively neighbourhoods by tram or funicular.

Another big attraction of this westernmost city in continental Europe is just how close you are to the surfing beaches of the Atlantic and to beauty spots such as Azenhas do Mar ('Watermills of the Sea').

To book your holiday in one of the world’s happiest travel destinations, contact your Travel Counsellor today.

The Long Way to Cape Town: The Blue Train

08 September 2026

Most journeys are designed to get you somewhere as quickly as possible. The Blue Train does the opposite. Over three days and two nights, it travels roughly 1,600 kilometres between Pretoria and Cape Town, turning the distance between the two cities into an experience in its own right.

4 European destinations that deserve a place on your holiday wish list

02 September 2026

Europe is packed with iconic destinations, but some of its most rewarding holidays begin just beyond the well-trodden tourist trail. If you've already ticked off the big-name cities or simply fancy somewhere that feels a little different, there are plenty of places offering beautiful scenery, fascinating history, and memorable food without the queues. From medieval towns on the Adriatic coast to volcanic islands in the Atlantic, these lesser-known corners of Europe prove that sometimes the best trips are the ones you weren't expecting.

7 cool-cations for an unforgettable autumn escape

02 September 2026

Summer might get most of the attention, but autumn can be one of the most rewarding times of year to travel. Cooler temperatures make days outdoors more comfortable, landscapes shift into rich seasonal colours, and many destinations settle into a quieter rhythm once the peak summer crowds have gone. That’s where the ‘cool-cation’ comes in. Instead of chasing the heat, these trips are all about crisp mountain air, lakeside walks, dramatic scenery, cosy food, and the kind of weather that makes you want to pull on another layer and keep exploring. From the Italian Alps to the Canadian Rockies, here are seven destinations that come into their own in autumn.

Villas 1 Awali Background Colour Banana Island 3 (2)

Finding your match...

Every unforgettable journey starts with the right person by your side.