Some moments define a place more than any landmark. Festivals, seasonal events and cultural celebrations bring a different energy, giving you a chance to see destinations at their most alive. Here are a few worth knowing about, whether you build a trip around them or simply keep them in mind.
Cherry blossom season marks the start of spring and is one of Japan’s most important annual events. The blooming of the trees is short, often lasting just a week or two, which is why it holds such meaning.
Locals gather in parks for hanami, sitting under the blossoms with food and drinks to mark the season. For visitors, it adds a very clear sense of timing to a Japan trip, with cities like Kyoto and Tokyo framed by soft pink trees and a shared atmosphere across the country.
Rio Carnival is a major cultural event built around samba schools competing in large scale parades. Each group spends months preparing costumes, music and choreography before performing in the Sambadrome.
Alongside this, street parties run across the city, with music, dancing and crowds throughout the week. Going during Carnival gives you a direct view into Brazilian culture, where music and community are central, and the scale of the event is something you do not experience at any other time of year.
Oktoberfest began as a royal wedding celebration in 1810 and has grown into one of Germany’s best known events. It centres around large beer tents run by Munich breweries, each serving traditional food and hosting live music.
People dress in traditional clothing, and there is a strong sense of heritage behind it. For visitors, it is a social experience that is easy to join, with long shared tables, a lively atmosphere and a clear introduction to Bavarian culture beyond the usual city sights.
The Albuquerque Balloon Fiesta is the largest hot air balloon event in the world. Each morning, hundreds of balloons take off together in what is known as a mass ascent, filling the sky over the desert.
The conditions in this part of New Mexico are ideal for ballooning, which is why the event takes place here. It is visually impressive, but also simple to experience, with open viewing areas and a relaxed setting that makes it easy to take in the scale of it.
Holi marks the arrival of spring and is one of the most widely celebrated festivals in India. It is known for people throwing coloured powders and water at each other in the streets, creating a very open and social atmosphere.
The festival has roots in Hindu tradition, symbolising the victory of good over evil, but what stands out for visitors is how inclusive it feels. Cities like Jaipur, Delhi and Varanasi come alive, with music, food and gatherings taking place throughout the day. It is one of the most immersive cultural experiences you can have in India.
Costa Rica offers so much for such a small country. In ten nights, this self-drive trip takes you from the capital to the base of an active volcano, deep into cloud forest, and out to a quiet stretch of Pacific coastline. With a Hyundai Tucson and inclusive insurance for the full duration, you get to see all this beautiful country has to offer at your own pace.
This ten night journey blends Rome's historic landmarks with the coastal towns of the Sorrentine Peninsula. Explore the Vatican Museums and Sistine Chapel, walk Rome's key piazzas, travel south by first class train and spend a full week in Sant'Agnello, close to Sorrento's harbours, viewpoints and day trip options.
Sun, sea and a long sandy beach on the north east coast of Mallorca. Can Picafort is the quieter, more relaxed side of the island, perfect for families who want a proper week in the sun without the noise and crowds of the busier resorts. Seven nights, great weather and everything the kids could want.
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