Prescott, Arizona is known for True West. Real Adventure. But what does it mean? Prescott was once the stomping grounds for cowboys of old, think Wyatt Earp and Doc Holiday, strolling famous Whiskey Row, or running through on horseback. Because of its high desert terrain, it was a place to escape the heat of the Valley and enjoy cool nights, western sunsets, and a slower pace.

Prescott is also known as Arizona’s Christmas City. Designated by the Governor in the 1980’s, it’s the spot for magical holiday charm from late November, into February. Make plans for the perfect family photo, Christmas caroling, festive activities, and gingerbread around every corner.

It is also home to more than 400 miles of groomed trail system weaving in and around the lakes, the city square, museums, and more. Stroll for a mile or hop on a horse or mountain bike for a real adventure with unique landscape.

Prescott is rich with history and full of opportunities for exploration. Whether you want to relax in a natural environment filled with beauty and wildlife, or dive into the history of cowboys, saloons and the Old West, Prescott is the place for True West. Real Adventure. and don’t forget, Christmas!

When to visit

Prescott is perfect year-round and if four seasons are what you are wanting, Prescott is the perfect place to experience them. If less crowds and quieter streets are more your scene, stop in for a visit Monday-Thursday and find out why Prescott has been called 'everyone’s hometown'.













The Museum of Indigenous People

Prescott is home to The Museum of Indigenous People, documenting early Native American history of regional tribes through a variety of basketry, pottery, weavings and many other artifacts.

Prescott Rodeo Grounds

Since 1888, Prescott Frontier Days®, Inc. has presented the annual World’s Oldest Rodeo® at the Prescott Rodeo Grounds. It’s held every year around the 4th of July.

The Local

Looking for that one place that serves a variety of food for any type of diet including vegan, gluten-free, and lactose intolerance? Look no further than The Local in Prescott, Arizona. Food that is made from scratch uses fresh ingredients every day, and is a great place to hang with your friends, why go anywhere else?

FARM Provisions

Husband and wife team Ryan and Brittany Peters are a dynamic duo with Chef Ryan executing the kitchen operation and Brittany running the Front of House. They invite you into FARM Provisions for exquisite dining and unparalleled service where you are not just a guest, but you are family.

Arizona is a place where it’s easy to combine outdoor exploration and urban culture.


Experienced adventure companies and outfitters can escort groups to some of Arizona’s most beautiful places—from Jeep tours in Sedona to float trips on the Colorado River to horseback treks in Monument Valley. Such photogenic endeavours can be seamlessly augmented by museum visits and memorable meals in the cosmopolitan centres of Phoenix, Scottsdale and Tucson.

Arizona also caters to lovers of wine, golf, astronomy, Old West history, professional sports, luxury spas and shopping. Aficionados of the latter can peruse fashion centres, designer outlets, art galleries and vintage boutiques.

So, sure, the Grand Canyon—one of the Seven Wonders of the Natural World—is something no visitor to Arizona should miss. But it’s far from the only thing that makes Arizona grand.