Do you think you’ve really experienced the ultimate in luxury? If you haven’t yet, a visit to Dubai is in order. Where else would you find 17 five-star hotels and one (self-proclaimed) seven star property? Where would you find an indoor ski hill on a summer’s day where the temperature can reach 40 Celsius? Where are the shopping malls adorned with real gold? It’s Dubai on all counts.

This fascinating destination attracts global visitors for its waterfront activities, beaches, posh hotels, nightlife, and shopping, of course. Dubai seamlessly blends a mix of new and old. Modern boutiques are just a few blocks away from traditional souks or markets where you can buy spices, shawarma sandwiches, gold jewelry, and souvenirs. And although it has a large Muslim population, there is a harmonious mix of Christians, Jews, Hindus and Sikhs. All these communities have contributed to the lively culture that is so unique to Dubai. And contrary to what you might have heard, you can buy alcohol there. It is easily available at bars and restaurants at fine hotels.

For a real treat, catch a sports event in Dubai. Football and cricket are crowd favourites, but you’ll also find many others. It hosts the Dubai World Cup, a thorough-bred horse race, the Dubai Desert Golf Classic, and tennis championships as well. Music fans can see stars like Elton John, Celine Dion and Shakira perform in Dubai, while movie buffs can watch the parade of celebrities attending the annual Dubai International Film Festival. The world comes to Dubai to be entertained. You will be too.

<div class="subhead"><h2>Why you should go:</h2></div>

With direct flights from Dublin to Abu Dhabi, getting here is easy and accessible.

Biggest, best, highest, most expensive – Dubai is the land of superlatives. When something is built here, grandeur is a way of life.

You don’t have to be an oil tycoon to be able to afford to holiday here. Hotels and restaurants are offered at many price points.